Dread Shirts is a fictional brand. This is a portfolio demo.
Nothing we sell started life as new material. Here’s how somebody’s trash becomes your next favourite shirt.
01 — Collect
Dead band tees from merch tables, factory offcuts, and post-consumer PET bottles. We collect from venues, thrift overflow and our own take-back program.
02 — Sort by colour
Black goes with black and white with white. Sorting by colour means the fibre never needs re-dyeing, which saves water and keeps the chemicals out. It’s also why we only make black and white.
03 — Shred & re-spin
Textiles are shredded back to fibre. Bottles are flaked and extruded into rPET. The two are blended and spun into a heavy 220 gsm yarn that’s tough enough for a pit.
04 — Print
We screen-print with water-based inks. There’s no PVC plastisol, so the print breathes, fades like a real record sleeve, and can be recycled with the shirt.
05 — Send it back
When your shirt is finally destroyed, post it back with the prepaid label inside the mailer. It goes back to step one and the loop starts again.
Dread Shirts is a fictional brand. This is a portfolio demo.